2018 Super Bowl Ad: Coke's Super Bowl Ad Focuses on Diversity and Inclusion

Coke's Super Bowl LII ad focuses on diversity and inclusion. So watch the full ad now!
Stocks quotes in this article: DPS, KO, PEP

Coca-Cola's (KO) Super Bowl LII commercial emphasizes diversity and inclusion, which is part of their new marketing platform.  

Evenryone has to bring their "A-game" because the soda wars are on!  While Coke's stock is up 3.4% year-to-date and up about 19% for the year, PepsiCo  (PEP)  basically has been flat, but was up 20% over the last year, 

And then there's a new beverage giant in town.  Dr Pepper Snapple Group (DPS) announced a merger with Keurig. 

So game on.

For more on diversity and inclusion, check out this #AlphaRising column and this column on black history on Wall St.

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