• Subscribe
  • Log In
  • Home
  • Daily Diary
  • Asset Class
    • U.S. Equity
    • Fixed Income
    • Global Equity
    • Commodities
    • Currencies
  • Sector
    • Basic Materials
    • Consumer Discretionary
    • Consumer Staples
    • Energy
    • Financial Services
    • Healthcare
    • Industrials
    • Real Estate
    • Technology
    • Telecom Services
    • Transportation
    • Utilities
  • Latest
    • Articles
    • Video
    • Columnist Conversations
    • Best Ideas
    • Stock of the Day
  • Street Notes
  • Authors
    • Bruce Kamich
    • Doug Kass
    • Jim "Rev Shark" DePorre
    • Helene Meisler
    • Jonathan Heller
    • - See All -
  • Options
  • RMPIA
  • Switch Product
    • Action Alerts PLUS
    • Quant Ratings
    • Real Money
    • Real Money Pro
    • Retirement
    • Stocks Under $10
    • TheStreet
    • Top Stocks
    • Trifecta Stocks
  1. Home
  2. / Video

2018 Super Bowl Ad: Yellow Tail is Once Again the Only Wine Ad You'll See

Yellow Tail is back as the only wine company to have a commercial during the Super Bowl. And with Anheuser-Busch having the exclusive rights to be the only alcohol ads that air during the game, the wine company found a clever way to work around that.
By TRACY BYRNES Feb 2, 2018 Updated Feb 04, 2018 | 07:47 AM EST
Stocks quotes in this article: BUD, PEP, YUM, TM

Yellow Tail is back as the only wine company to have a commercial during the Super Bowl.

Actually last year, the Australian wine company was the first wine advertised on the Super Bowl in almost 40 years!

We spent time with Tom Steffanci, President of Deutsch Family Wine & Spirits, which imports the wines, and he told us why the company decided to spend millions on a Super Bowl ad.

And it really is millions because they can just advertise nationally like everyone else.

Anheuser-Busch (BUD) has exclusive category commercial rights on the Super Bowl, meaning no other alcohol ads can air.

So they created a work-around. Yellow Tail (stylized as [yellow tail] went out and bought local ad buys in 80 U.S. markets to get its Super Bowl commercial on during the game so most America can see it, says Steffanci.

And that costs way more than the $5 million that companies like PepsiCo (PEP) , Yum! Brands (YUM) and Toyota (TM) are paying for 30 seconds of air time.

Not to mention, [yellow tail] still will only reach 90% of the audience, he says.

"We're not sure why AB sees [yellow tail] or any wine as a competitor, we don't see their brands as competitors, we think wine and beer can both live in harmony at the same Super Bowl party fulfilling the needs of all the adult guests."

Us too.

For more interviews from Tracy Byrnes, subscribe to our YouTube channel here: 

Watch More with TheStreet:

  • What Jim Cramer Expects From Apple's Earnings
  • How Will Amazon Healthcare Alliance Affect You?
  • Can Harley-Davidson Get America Motorcycle Riding Again?
  • Wait, Google Was Almost Called What?
 
 
 

 

 

 

Get an email alert each time I write an article for Real Money. Click the "+Follow" next to my byline to this article.

TAGS: Investing | Video | Consumer Staples | Restaurants | Media | Personal Finance | Entertainment | Technology | Wine | Sports business

More from Video

Amid the Selling, Here's the Big Question Now

James "Rev Shark" DePorre
Feb 25, 2021 4:43 PM EST

How quickly do we find support, is what we'll want to know now, as the correction is occurring while economic optimism builds.

One Tweet Pulls the Rug Out From Under the Indexes

James "Rev Shark" DePorre
Oct 6, 2020 4:44 PM EDT

Despite the president's promise of no stimulus until after Nov. 3, there are no signs yet that this is the sort of correlated selling that leads to a deep correction.

A Technical Look at the New Dow Jones Industrial Average

Bruce Kamich
Aug 25, 2020 1:11 PM EDT

Salesforce, Amgen and Honeywell will give a lift to the DJIA going forward.

Conagra Brands Looks Tastier After Its Upgrade to Buy

Bruce Kamich
Dec 30, 2019 12:39 PM EST

CAG has hung onto the bulk of its recent gains, and could rise to the $50 area, according to the charts and indicators.

Biogen Bulls Get a Lift From Quant Upgrade and Strengthening Charts

Bruce Kamich
Oct 30, 2019 1:13 PM EDT

Breaking down an approach to the long side of this biotech stock.

Real Money's message boards are strictly for the open exchange of investment ideas among registered users. Any discussions or subjects off that topic or that do not promote this goal will be removed at the discretion of the site's moderators. Abusive, insensitive or threatening comments will not be tolerated and will be deleted. Thank you for your cooperation. If you have questions, please contact us here.

Email

CANCEL
SUBMIT

Email sent

Thank you, your email to has been sent successfully.

DONE

Oops!

We're sorry. There was a problem trying to send your email to .
Please contact customer support to let us know.

DONE

Please Join or Log In to Email Our Authors.

Email Real Money's Wall Street Pros for further analysis and insight

Already a Subscriber? Login

Columnist Conversation

  • 04:51 PM EDT PAUL PRICE

    We should be in for better starting soon.

    Window dressing tomorrow, the last day of ...
  • 11:56 AM EDT STEPHEN GUILFOYLE

    Stocks Under $10

    Check out what's going on in the Stocks Under $10 ...
  • 12:04 AM EDT PAUL PRICE

    Two Good Signs -- Especially for Small-Cap Investors

  • See More

COLUMNIST TWEETS

  • A Twitter List by realmoney
About Privacy Terms of Use

© 1996-2022 TheStreet, Inc., 225 Liberty Street, 27th Floor, New York, NY 10281

Need Help? Contact Customer Service

Except as otherwise indicated, quotes are delayed. Quotes delayed at least 20 minutes for all exchanges. Market Data & Company fundamental data provided by FactSet. Earnings and ratings provided by Zacks. Mutual fund data provided by Valueline. ETF data provided by Lipper. Powered and implemented by FactSet Digital Solutions Group.

TheStreet Ratings updates stock ratings daily. However, if no rating change occurs, the data on this page does not update. The data does update after 90 days if no rating change occurs within that time period.

FactSet calculates the Market Cap for the basic symbol to include common shares only. Year-to-date mutual fund returns are calculated on a monthly basis by Value Line and posted mid-month.

Compare Brokers

Please Join or Log In to manage and receive alerts.

Follow Real Money's Wall Street Pros to receive real-time investing alerts

Already a Subscriber? Login