Beer is back...sort of.
So many people have a "Dry January" after over indulging during the holidays so beer-industry titans like Anheuser-Busch InBev (BUD) , Molson Coors (TAP) and Corona owner Constellation Brands (STZ) (also in Jim Cramer's Action Alerts Plus portfolio) know that sales of beer and other alcohol around this time of year are typically as dead as a Christmas tree purchased in November.
But they're all hoping that the taps are pumped for the Super Bowl LII, this Sunday night.
And Michelob ULTRA, owned byAnheuser-Busch InBev and one of the fastest growing beer brand in the U.S., has a 30-second commercial starring actor Chris Pratt, titled "The Perfect Fit," hoping that you believe you can drink its beer and still look like Pratt.
Watch the video and you decide.
- And if you need more light beer options, check out this column.
For more Super Bowl ad coverage click here.
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