PepsiCo (PEP) , whose stock is up 16% over the last year, is recreating its iconic 1992 ad and bringing back Cindy Crawford, 52, and her18-year-old son Presley Gerber, for a 30 second ad that will air during Super Bowl LII.
See you Super Bowl Sunday, Cindy �� pic.twitter.com/B32Bg91htR
— Pepsi™ (@pepsi) January 11, 2018
It is a part of the "Pepsi Generation" campaign that the company has launched that will pay tribute to its 120-year history in pop culture. So expect to see footage of Michael Jackson's original Pepsi commercial too.
"Since our brand was founded more than a century ago, Pepsi has stood for a youthful spirit and the choice of a new generation," said Chad Stubbs, Vice President, Marketing, Pepsi Trademark, North America. "2018 will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives."
Pepsi Beverage CMO, Greg Lyons and Frito-Lay CMO, Jen Saenz came by to tell us all about it, so watch our video -- and the teaser -- above.
But more for more on the state of the company and stock, check out this story.
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