People love their pets.
The love pet owners share for their small companions goes beyond just sharing photos on Facebook (FB) of the latest trick Fido learned. They tend to spend big, and often. Pet industry spending for 2016 came in at a record high $66.75 billion, up 10.7% from the prior year, according to the American Pet Products Association.
As a result, says TheStreet's Jim Cramer, the humanization of pets is an up and coming investment opportunity.