Clorox CEO on How to Just Win, and Why Diversity Is So Important: Rewind
Clorox may be a 104-year old consumer products company, but it moves fast and with purpose. CEO Benno Dorer explains to TheStreet how the company continues to innovate and why workplace diversity is so important.
With Clorox (CLX) reporting an increase in fourth quarter profit, we're taking a look back at our interview with CEO Benno Dorer. What makes Clorox so successful?
Clorox is far from your typical 104-year old consumer packaged goods company.
Under the leadership of Dorer, Clorox has managed to unleash a steady stream of innovation that grabs the money right out of people's wallets. That ranges anywhere from new scents on popular Clorox disinfecting wipes to easier-to-pour Brita water pitchers. Factor in the recent launch of all-natural cosmetics under the Burt's Bees name, and this is clearly a company moving nimbly in a fast-changing retail space.
Dorer took TheStreet inside Clorox' innovation machine, and explained why championing diversity in the workplace is so integral to success.
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