With Clorox (CLX) reporting an increase in fourth quarter profit, we're taking a look back at our interview with CEO Benno Dorer. What makes Clorox so successful?
Clorox is far from your typical 104-year old consumer packaged goods company.
Under the leadership of Dorer, Clorox has managed to unleash a steady stream of innovation that grabs the money right out of people's wallets. That ranges anywhere from new scents on popular Clorox disinfecting wipes to easier-to-pour Brita water pitchers. Factor in the recent launch of all-natural cosmetics under the Burt's Bees name, and this is clearly a company moving nimbly in a fast-changing retail space.
Dorer took TheStreet inside Clorox' innovation machine, and explained why championing diversity in the workplace is so integral to success.