With Under Armour hurting from "operational challenges and lower demand in North America," can a new product save the day?
Under Armour (UA) just released its Curry 4 basketball sneaker, which NBA star Stephen Curry sported at a recent NBA media day, on October 17. The shoe is available for pre-order and is priced at $129.99.
While analysts at Keybanc noted that signature products like the shoe line sponsored by Curry tend to be an important catalyst for growth in Under Armour stock, the line has lately faced the same criticism as many of the athleisure king's other products: Once you own one, you own them all.
When looking back at how the Curry shoe line has (or hasn't) evolved over time, a lack of innovation becomes readily apparent. Since the Curry 1 debuted in 2015, the most visible change in the line is the higher price tag each new generation fetched.
Under Armour stock is down 34 percent year-to-date and the the line faces huge competition from Nike's (NKE) all-star shoe lines.
Will Curry's new shoe give fresh life to the brand and the stock or can investors expect more of the same?
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Editors' Pick: Originally published on October 27, 2017.