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  1. Home
  2. / Video

5 Companies That Underwent a Rebrand

Dunkin' Donuts May Drop the 'Donuts' From Its Name
By EDWARD HARDY Aug 04, 2017 | 10:21 AM EDT
Stocks quotes in this article: DNKN, SBUX

Popular coffee chain Dunkin Donuts is testing out a new name, by dropping the Donuts portion, according to a report by Restaurant News.

A new location of the Dunkin Brands (DNKN)  owned chain in Pasadena California will be called simply Dunkin' as a test of the possible name change.

The company wants people to view the stores as a destination for coffee, but it will continue to sell donuts. This is likely in a bid to continue to keep up with coffee rival Starbucks (SBUX) .

These are 5 companies that underwent a rebrand.

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TAGS: Investing | Video | Consumer Staples | Hedge Funds | Gaming | Technology | Telecommunications | Semiconductors & Semiconductor Equipment | Transportation | Entertainment

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