Amazon.com Inc. (AMZN) is looking to charge advertisers $2.8 million for packages that include 30-second spots during the Thursday night National Football League games it will stream live to its Prime customers this coming football season, two people familiar with the matter told Reuters.
Amazon is paying $50 million to the NFL to stream this season's 10 Thursday night games, sources told Reuters in April, as the online retailer pushes into live sports. The games will be shown simultaneously on either CBS Corp. (CBS) or Comcast Corp.'s (CMCSA) NBC, which are broadcasting five games each.
The live-streamed games will only be available to subscribers to Amazon's Prime service, which costs $99 a year.
Amazon takes over from Twitter Inc. (TWTR) , which paid $10 million to stream Thursday night games last season.