Jaguar (JAG) Land Rover became the fastest-growing car brand in 2016 because 50-year-old affluent Americans bought up its performance SUVs and sports cars. But the U.S. auto market has begun to cool this year. Joe Eberhardt, Jaguar Land Rover North America President and CEO, told TheStreet at the New York International Auto Show that the U.S. auto market has "plateaued." He said rising inventory levels, manufacturers using more incentives to counter slowing sales - which only destroys brand value - and the consumer shift to SUVs over cars all "makes for a little less comfortable environment this year compared to the last couple of years."
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