The bumble bee, known as Buzz, has been replaced with a weird, white outline. The move is an effort by Cheerios maker General Mills (GIS) to drive awareness of the bee's status as an endangered species. More than 30% of General Mills' ingredients are dependent on pollination.
In January, the U.S. Fish and Wildlife Service put the prized pollinator on the endangered species list. Officially known as the bombus affinis, populations have plunged about 90% since the late 1990s. What's next to vanish on cereal boxes, Tony the Tiger from Kellogg's (K) ? According to the World Wildlife Foundation, tigers are also endangered...
Despite the president's promise of no stimulus until after Nov. 3, there are no signs yet that this is the sort of correlated selling that leads to a deep correction.
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