Online beauty became a $1.2 billion industry in 2016. Cosmetics companies such as Estee Lauder (EL) have been expanding their e-commerce efforts, while Amazon (AMZN) gains market share. Digital beauty sales rose 14% year over year in 2016: one in every five beauty purchases online was made through Amazon Marketplace, according to new research released this week from data analytic firm 1010data.
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