What WILL Hasbro (HAS) think of next?
Hasbro's new toy line, Nerf Nitro, offers five different sets complete with guns, foam cars, ramps and obstacles for kids under the age of five. The tiny foam and plastic cars are loaded into the Nerf blasters and shot out with a flick of a trigger. The most expensive set, the Motofury Rapid Rally, will be sold for $49.99 and includes a high-jump ramp, a long-jump ramp, nine foam cars and twelve obstacles.
The most affordable Nitro set is the Throttleshot Blitz, a single blaster with one car and two obstacles, to be sold for $9.99. There are 48 different cars, and consumers will also be able to buy sets of vehicles only for $5.99, according to Hasbro. Hasbro will release the line this summer, but TheStreet got an exclusive early test drive. You have been put on notice, Mattel (MAT) (maker of Hot Wheels).