Audi, is set to bring the A5/S5 sportback to the U.S. in 2018 in an effort to appeal to the buyer looking for something between a sedan and a coupe. Audi of America President Scott Keogh says, "The customer is quite clear. Someone who is interested in the A4 but wants a little more distinction. A little more sex appeal." The sedan segment has taken a hit as consumers have shifted to SUVs because of lower gas prices, Keogh says, "we're adding a sportback because it gives someone an alternative in the sedan segment." Keogh expects U.S. auto sales for 2016 to come in at around 1.8 million. "The days of six, seven, eight, nine percent growth rates are over. I think we're going to hold at a 1.8 million to 1.9 million over the next couple of years...it's still a big market, but the growth rates are going to be dramatically curtailed. I think we're going to be looking at one to two percent, up or down, over the next couple of years." TheStreet's Ruben Ramirez has details from Wall Street.
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