Amazon (AMZN) who? At least that seems to be the stance of office supplies giant Staples (SPLS) , who will try to ride the wave of a summer rebound in consumer spending and better prices on notebooks and backpacks to achieve a decent back to school shopping season. 'We are certainly excited by how back to school is shaping up, I think consumers are in a very positive mode right now in terms of their purchases for back to school,' Steven Matyas, President of North American Retail at Staples, told TheStreet in an interview. When asked about the growing presence of Amazon in the office supplies market, Matyas shrugged off the impact to Staples from the internet juggernaut and pointed to the retailer's guaranteed best prices and broader product assortment online. Added Matyas, 'I would say we are more competitive on price year over year, absolutely, especially this year.' From a macroeconomic standpoint, it's easy to find the source of Matyas' optimism on the back to school shopping season. May's consumer credit report showed revolving credit outstanding, notably credit cards, rose at a 2.97 percent annual pace. That brought revolving credit outstanding to its highest level since mid-2009 - April showed a solid 1.7 percent increase April. Meanwhile, auto sales through June increased 1.5 percent to 8.65 million, surpassing last year's record of 8.5 million, said Autodata Corp. And to top it off, consumer confidence in July and August could receive a boost as stock markets hover around all-time highs. According to eMarketer, U.S. retail back to school season sales are seen rising 2.6 percent from the prior year to $828.8 billion. TheStreet's Brian Sozzi reports from New York.
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