Star Wars isn't the only toy franchise helping to bring smiles to the faces of Hasbro's (HAS) investors. Nerf, which makes a range of toy guns known as blasters that shoot foam projectiles, has been on a tear for Hasbro for over a year. Sales for Nerf rose a solid 13 percent last year, and saw a double-digit percentage gain in the first quarter. According to Hasbro, Nerf was the best-performing brand from its vast portfolio. Explaining the strength in Nerf in an era where kids play Angry Birds for hours on their iPad boils to a constant stream of innovation for the brand and relatively affordable prices for the blasters. 'It's about the great innovation and really engaged fan base that we call Nerf Nation -- we inspire them to create the kinds of trick shots to get engaged,' Hasbro Chairman and CEO Brian Goldner told TheStreet in an interview earlier this year. TheStreet's Brian Sozzi reports from New York.
More from Video
Breaking down an approach to the long side of this biotech stock.
AMSC CEO discusses that and China challenges.
One of pharma's biggest CEO's talks M&A action on the exchange.
Citi overcame a mixed print to send its stock surging on Monday.