A newly reinvigorated J.C. Penney (JCP) is stealing market share from Macy's (M) , said TheStreet's Jim Cramer. He said J.C. Penney has a very good beauty parlor business and the management is skillful. Taking all this into account, Cramer said the smartest play is to buy Estee Lauder (EL) because make-up sales are beautiful right now.
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