Ethan Allen (ETH) is looking for a little magic from Disney (DIS) to help sustain growth in 2016. The company has teamed up with Disney to create a new line of furniture and home decor which will be introduced in stores in the U.S. and Canada later this year. ‘We believe it has tremendous potential. We have not, in all these 83 years associated ourselves with any other brand. But Disney, and Ethan Allen, we are two great iconic American brands,’ said Farooq Kathwari, CEO of Ethan Allen. ‘The objective really is to get children in and get their parents, and their parents happen to be mostly millennials. So it expands our reach to an age group that’s very, very important.’ Kathwari discussed the Disney deal during a visit to the New York Stock Exchange Thursday. The deal is just one initiative the company has recently undertaken to boost sales. Ethan Allen has also been focusing on developing its digital platforms to help draw in more customers. In its last quarter, Ethan Allen's sales increased 5.3%. Kathwari is feeling good about 2016. ‘We feel confident. We always have to be somewhat cautious, but we are confident about the fact of what we can do in terms of our quality, in terms our service, said Kathwari. TheStreet's Rhonda Schaffler has details from Wall Street.
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