Food conglomerate General Mills Inc. has bought Epic Provisions, an Austin, Texas-based maker of meat snacks, the acquirer said on Wednesday, Jan. 6. The Deal reported in December that Epic was seeking a sale with the help of Piper Jaffray & Co. While terms of the transaction were not disclosed, a source previously told The Deal the purchase price would likely be about $100 million. The valuation was said to be 5 times the approximately $20 million in revenue Epic was estimated to have generated in 2015. The meat snacks company was founded in 2013 by Taylor Collins and Katie Forrest. After both had tried myriad diets, including vegetarianism and veganism, they decided that healthy animal fats and proteins were among the best food options for a physically active lifestyle and set out to create snacks that incorporated them. Epic's meat products are made from vegetarian-fed, humanely treated, antibiotic- and hormone-free animals. Chicken, bison, beef, pork and turkey are used in those products.
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