A nation of calorie-counters apparently still have a hankering for a good old-fashioned glazed donut. Krispy Kreme (KKD), in the donut business since 1937, reported on Dec. 8 that third quarter same-store sales at company-operated restaurants rose 2.8%. At franchise locations, sales gained 3.8%. The company attributed the solid sales to continued interest by customers in its limited-time donuts, which are priced at a premium to its well-known glazed donuts. Investors cheered the sales performance and signs the company was having success in charging people more to satisfy their sweet tooth, sending shares higher by about 6.5% in the ensuing two sessions. TheStreet’s Brian Sozzi reports from New York.
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