Coca-Cola (KO) and Keurig Green Mountain (GMCR) are teaming up and introducing the ‘Kold’ machine, which debuts in stores like Walmart (WMT) and Target (TGT) on Tuesday for $369.99 in an effort to compete with Sodasteam (SODA). But the cost of the ‘Kold’ machine is significantly higher than Sodastream's device, which sells for around $100. Keurig is expected to spend $100 million this year and next year on the new machine. The flavors from Coke will be Coca-Cola, Diet Coke, Sprite and Fanta. Coca-Cola also tells TheStreet that Vitaminwater and energy drink flavors will be unveiled next. Coca-Cola owns at 16 percent stake in Keurig. Shares of Coca-Cola were flat in midday trading on Tuesday, while Keurig Green Mountain shares added 1.3 percent. TheStreet’s Scott Gamm reports from New York.
More from Video
AMSC CEO discusses that and China challenges.
One of pharma's biggest CEO's talks M&A action on the exchange.
Citi overcame a mixed print to send its stock surging on Monday.
There is a lot of Apple news to chew on Wednesday.