As much as Apple CEO Tim Cook highlights the shift to services, the segment is not without issues.
Cook's appearance with Jim Cramer on "Mad Money" is helping Apple's shares maintain recent gains that followed a sharp decline.
Apple has fallen back to Earth in recent months and made an impact on a number of companies in doing so.
Apple's former chip provider quietly moved to enforce the suspension of new sales of old iPhone models and the recall of the same models in Germany.
In short, Apple is one of the first admitted victims of the U.S.-China Trade War.
Apple's lowered revenue forecast has prompted price cuts among analysts.
I see no reason to buy Apple and get in front of the share price decline unless a material new product offering is delivered.
Apple's alarming guidance revision is causing shares to fall even further.
Don't be surprised if we see similar issues with other U.S. companies that do significant business in China.
Put these names on your radar if relations with Taiwan take a turn for the worse, or (let's hope) for the better.