The trade war just heated up and semiconductor stocks such as Micron are melting.
"We are still perceived as just a hardware company and that's not true," Robbiati said.
Shares finished down 0.2% to $174.24 on Tuesday.
The momentum indicator may be a signal that bears on Apple have already taken the bulk of their bite.
The iPhone maker faces multiple risks that go well beyond how it finds itself in the crossfire of President Trump's trade war with China.
'Here's the story: If we don't make a deal, then I'm going to put the $200 -- and it's really $67 -- billion additional on at an interest rate [sic] between 10 and 25 depending.'
Nvidia shares dropped by nearly 20% on Friday.
Apple's reports earnings after Thursday's market close.
Apple's long-term thesis is emboldening analysts.
Exposure to China is provoking some anxiety into its earnings results.