Company takes on challenges to cut risk and raise return, and now the technical picture shows it's primed for a quick $5 to $7 move over the next few weeks.
The company continues to add new categories, expand geographically, and offer new ways to buy.
Is this name worthy of risk? My opinion is no, it is not.
Sure, many other big box retailers and niche retail names look better for investing, but M offers some fantastic volatility for a play.
The question is whether M can continue to fork over a dividend of its current size.
100% of all revenue producing models eventually fail unless there is some evolution. Adapt or else.
As far as the technical picture, momentum traders have to be drooling at this gap fill.
With competition from the likes of Sephora and slow revenue growth, ULTA seems to be losing its shine, but here's how to play it.
But if China trade talks fail, this shoe company could get tripped up, so here's how to play it.
Let's check the charts and technical indicators before we lace up a recommendation.