Here's what I think a trader could do.
Considering the price action is so juxtaposed to analyst actions on Friday, it could be a fine opportunity to jump into Nike before it starts running again.
A slowdown in the company's home region seems to have superseded strong sales elsewhere.
After the recent post-earnings push higher, YETI stock has been consolidating in a bullish flag.
Dick's troubles will only deepen as more and more retails sales occur online.
Dick's move away from loading shelves with locks, stocks, and barrels could be a beneficial one.
Despite a rough start to the day, DKS looks poised to resume its uptrend in the weeks ahead.
One wonders where Nike's cool factor will come from.
Analysts and investors aren't overly concerned about Nike's Duke debacle.
I'm more interested in how NKE continues to perform in China along with the current technical picture on the weekly chart.