Diageo says the great thing about the holidays is that consumers tend to mix it up and not stick to one signature drink during the season.
Whether its because of the Mad Men phenomena or the belief that the economy is slowly improving, spirits sales are on the rise.
More and more millennials are converting into cognac drinkers sending Hennessy sales skyrocketing.
Dark rum is on the rise as millennials get cozy with brown liquors and a "whiskey culture."
You wouldn't wolf down an expensive steak — why gulp your scotch?
Jagermeister is the number one selling imported liqueur in the United States especially during Oktoberfest. Jagermeister's Willy Shine explains how the brand is raising its profile.
Glenfiddich and beer - Never Fear! In fact, the two have more in common than you may think.
From the aperitivo to amari, Italian drink culture is invading America. And Campari America is mounting a campaign in the battle for bitter with Cynar 70 Proof.
Walk through the brand new Italian culinary wonderland started by superstar chefs Mario Batali along Lidia and Joe Bastianich.
Chili’s hopes taking a step back in time – with a few twists - will help reverse an unsavory stretch of sales.