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Diageo Sees Some Holiday Sparkle in Crown Royal Vanilla

Diageo says the great thing about the holidays is that consumers tend to mix it up and not stick to one signature drink during the season.

Here's Why Cocktails Are Hot Once Again

Whether its because of the Mad Men phenomena or the belief that the economy is slowly improving, spirits sales are on the rise.

Hennessy Launching New Blend as Cognac Attracts Younger Crowd

More and more millennials are converting into cognac drinkers sending Hennessy sales skyrocketing.

Dark Rum on the Rise With Millennials

Dark rum is on the rise as millennials get cozy with brown liquors and a "whiskey culture."

The Proper Way to Drink Your Scotch

You wouldn't wolf down an expensive steak — why gulp your scotch?

How Jagermeister Became America's Top Imported Liqueur

Jagermeister is the number one selling imported liqueur in the United States especially during Oktoberfest. Jagermeister's Willy Shine explains how the brand is raising its profile.

Whisky & Beer: Never Fear! Glenfiddich Launching New India Pale Ale Cask Finish

Glenfiddich and beer - Never Fear! In fact, the two have more in common than you may think.

Campari's New Cynar 70 Shows Americans Why Bitter is Better

From the aperitivo to amari, Italian drink culture is invading America. And Campari America is mounting a campaign in the battle for bitter with Cynar 70 Proof.

Italy's Finest Foods Come to Heart of New York's Financial District

Walk through the brand new Italian culinary wonderland started by superstar chefs Mario Batali along Lidia and Joe Bastianich.

Chili’s Massive New Craft Hamburgers Will Try To Reverse Weak Sales

Chili’s hopes taking a step back in time – with a few twists - will help reverse an unsavory stretch of sales.