Still, Covid has forced attention on company balance sheets and a hard look at cash burn rates and investment choices.
Several companies that had appeared promising are now blaming the Covid-19 crisis as they fail to turn over a new leaf for the better.
These companies initially seemed to believe that regulators and law enforcement would drive out the illicit market dealers. That hasn't happened.
Some businesses offer curbside delivery while others boost online sales -- still some can't escape closings and cut forecasts.
It's just plain cheaper to grow outside.
The coronavirus outbreak is a big deal. But there are plenty of other reasons why gold is going much, much higher.
As many in industry struggle, we preview reports to come.
U.S. cannabis sales jumped 23% in 2019, according to a recent report.
But I still see one area of stocks that should outperform.
Look for Aphria to remain a major player in the industry.