Williams-Sonoma Inc. (WSM)

Headline blur. What channel to watch? Who to listen to in real time? How to trade it? Should you trade it? Is anyone even trading anything?

Let's look at the retailer through fact-based lens to see whether it could add to your portfolio.

Maybe the consumer isn't quite as dead as some believe.

Williams-Sonoma has a 3% dividend yield and the potential for double-digit dividend increases each year, thanks to its strong earnings per share growth.

Here's how investors can play BURL as its share price jumps on earnings beat, amid a strangely polarizing landscape.

Adobe and its peers are making it so even tiny retailers can offer an engaging digital experience -- and compete with the big guys.

The home décor retailer lost more than half its market value on Thursday on weak forward guidance, but it could be a case of overkill and might make for a good value play.

Analysts now expect an earnings recession to become reality after negative Q1 growth, and ahead of projected negative Q2 growth.

The economy will never function normally, or at least in a more sustainable, healthy way until repairing the yield curve is accomplished.

It is easy to check out the products in a WSM store and frankly it is also easy to check out the charts.

President Trump has decided that the U.S. simply shouldn't do business with China and if you do you are going to have to pay the price.

Equity markets had been hot. Real hot, going into this week's FOMC policy decision. Still no China trade deal.

National security is job one. Cutting a nice deal with China that benefits both sides must come second.

Wall Street might think WSM management was sandbagging guidance last quarter and I happen to agree.

The last time Williams-Sonoma was available this cheaply was early in 2010.

Williams-Sonoma's long-term price growth makes it very tradable for those willing to buy it when it's out of favor, as it is now.

I gave you a NVDA trade at Real Money and Real Money Pro on Thursday. Can't run from that.

Investors still fear missing out on a significant year-end rally, despite earnings that appear to be at peak levels and an economy that appears to have reached peak growth.

This under-the-radar name reports next week; here is how I am playing it.

WSM's rise off earnings should not be a surprise to our regular readers.

WSM reported a fantastic quarter, despite the strikes against it.

Watch soft data points and tread very carefully.

TheStreet's founder and Action Alerts PLUS Portfolio Manager Jim Cramer interviewed Williams-Sonoma CEO Laura Alber on CNBC's Mad Money.

WSM stock has broken out of a really large base formation.

The groups that are winners will stay winners as long as interest rates maintain their downward trajectory.

Your best defense against markets that twist and turn in undesirable ways is to know what you are trying to accomplish.

I've built a lot of tracking portfolios over the years, and this one had the lowest variability of returns.