Apple Inc. (AAPL)

384.55
0.87 0.23
NASDAQ : Electronic Technology
Prev Close 383.68
Open 389.06
Day Low/High 381.03 / 399.82
52 Wk Low/High 192.58 / 385.27
Volume 47.50M
Avg Volume 34.66M
Exchange NASDAQ
Shares Outstanding 4.33B
Market Cap 1615.36B
EPS 12.00
P/E Ratio 29.92
Div & Yield 3.28 (0.84%)
The Market Is at a Very Challenging Juncture Right Now

The Market Is at a Very Challenging Juncture Right Now

The best thing the market could do right now is pull back.

Reshorting Apple

I reestablished a small Apple trading short between $325-$326 this morning. Apple remains a metaphor for the market. Bullet points on earnings:  * Quarter and guidance was good. * Might be discounted after sharp rise. (Everyone "knew" based on suppl...

The Impact of Coronavirus on U.S. Business, Debt Clock, 5 Key Earnings Results

The Impact of Coronavirus on U.S. Business, Debt Clock, 5 Key Earnings Results

There is no political will on either side of the aisle to address ever expanding deficits.

Bears Are Trapped Again as 'Fear of Missing Out' Takes Hold

Bears Are Trapped Again as 'Fear of Missing Out' Takes Hold

Worries of the coronavirus have faded quickly and analysts are chasing big-cap names higher on strong earnings reports. The Fed is on deck.

Apple, Starbucks Report -- And That's It?

The subdued reaction to Apple and Starbucks earnings might be a tell that today's rally was a dead car bounce. I am putting on shorts in the after hours.

An Apple Report Today Keeps Virus Fears at Bay

An Apple Report Today Keeps Virus Fears at Bay

Optimism about AAPL and news from the Fed, as well as algorithms, seems to have staved off market worries of a pandemic for now.

Market Shrugs Off Virus for Now, Looks to Apple and Fed Instead

Market Shrugs Off Virus for Now, Looks to Apple and Fed Instead

Both will have news within the next 26 hours that could determine what happens next.

This Is the Trade Approach I'd Consider as Apple Reports Tonight

This Is the Trade Approach I'd Consider as Apple Reports Tonight

We aren't yet in an upgrade cycle, so I believe if we are to have a period of lull or supply issues, now is probably the best of a bad situation.

Programming Note

I will be leaving at the close of trading today to run an errand so I won't be in my perch to analyze the Apple quarter. I will do that tomorrow morning.

Proceed With Caution and Be Aware of the Potential for Sudden Moves

Proceed With Caution and Be Aware of the Potential for Sudden Moves

Apple will set the tone with its report tonight and then we will look ahead to the Fed tomorrow.

Shares of Apple Could Pause a Bit Before Resuming Their Uptrend

Shares of Apple Could Pause a Bit Before Resuming Their Uptrend

AAPL will report Q1 earnings after Tuesday's market close.

Shaky Markets, Economic Effects of Coronavirus, FOMC Meets, 3 Trading Thoughts

Shaky Markets, Economic Effects of Coronavirus, FOMC Meets, 3 Trading Thoughts

This coronavirus remains a China-centric problem? People are not yet dying in other countries. Do we have to worry here? That's the wrong question.

Some Good Morning Reads

* The cost of ultra fast trading. * Medallion Fund "stretches." * Is Apple's selloff a foreshadowing?

Likelihood of a Failed Bounce Is Extremely High

Likelihood of a Failed Bounce Is Extremely High

The news coverage of the coronavirus may be too negative and sensationalistic, but that doesn't help us to quantify the ultimate impact.

It Doesn't Taste Good, but the Market Finally Swallows Its Medicine

It Doesn't Taste Good, but the Market Finally Swallows Its Medicine

While it may not feel very good, what happened Monday is exactly what this market needed.

Jim Cramer: A Scary Virus, Yes, but Let's Take Systemic Risk Off the Table

Jim Cramer: A Scary Virus, Yes, but Let's Take Systemic Risk Off the Table

Let's instead do the kind of security analysis you have to do if you are going to navigate this moment.

Kass: Apple Is the Most Consequential Investment That Warren Buffett Ever Made

Kass: Apple Is the Most Consequential Investment That Warren Buffett Ever Made

Consider that The Oracle is currently 89 years old - and that he made his single best portfolio investment in over a half century at 87 years old!

Jim Cramer: Panic Has Not Been Contained in This Market

Jim Cramer: Panic Has Not Been Contained in This Market

I think, ultimately, the big issue for many will be what happens in the United States if we hear about people who didn't go to China who have come down with the disease.

I Would Be a Call Spread Buyer of Disney

I Would Be a Call Spread Buyer of Disney

While today is certainly risky, and DIS has earnings coming up next week, I would look at today as an opportunity to put on a position in DIS that is somewhat longer term.

Morning Action

I have been quite active this morning. * I have covered all of my , and shorts (at very good prices) in pre-market and in early market trading. * I have sold my entire SPY put position for a good profit. * I have added to (Mario Gabelli pushed the n...

Berkshire Hathaway's Purchase of Apple Shares May Be Viewed as the Most Consequential Investment That Buffett Has Ever Made...

* It is also probably the greatest investment ever made of a publicly-listed company in history - in either profits in absolute dollar terms or whether based on a time-weighted percentage return * Berkshire Hathaway has made about $43 billion on its...

Coronavirus Is Now a Market Story, Watching the U.S. 10 Year Note, Kobe Bryant

Coronavirus Is Now a Market Story, Watching the U.S. 10 Year Note, Kobe Bryant

Chinese President Xi Jinping, not a man given to exaggerate, has referred to the spread of this coronavirus in China as 'a grave situation.'

A Trading Strategy for Coronavirus Fears

A Trading Strategy for Coronavirus Fears

Dip buying is unlikely to be quick and easy this time, but eventually, the rush for the exits will create great individual stock picking.

Coronavirus Is the Excuse This Market Badly Needed

Coronavirus Is the Excuse This Market Badly Needed

While hardly a major technical breakdown at this point, this is the sort of corrective action that will create better trading conditions.

Coronavirus Spooks the U.S. Markets

Coronavirus Spooks the U.S. Markets

Many market players - including me - would be relieved to see a decent bout of selling.

5 Companies Most Affected by Coronavirus

5 Companies Most Affected by Coronavirus

Be prepared for 'China' to become a one-word palliative to ease investors' worries about weak guidance for corporate earnings in the March quarter.

3 Undervalued Stocks That Should Gain Ground in 2020

3 Undervalued Stocks That Should Gain Ground in 2020

American Airlines, Supernus Pharmaceuticals and TPI Composites should see their fortunes improve this year.

The Tactical vs. Strategic Approach to Markets, Game on for the Semis

The Tactical vs. Strategic Approach to Markets, Game on for the Semis

How does one approach these markets? How does one interpret what they see before them?

If a Pandemic in China Can't Slow This Market, What Will?

If a Pandemic in China Can't Slow This Market, What Will?

There is only one way to logically navigate this action -- and that is to wait for the price action to shift.

Now Playing at a Market Near You: 'Realization Day'

Now Playing at a Market Near You: 'Realization Day'

Talking heads finally see what's going on under the hood; the indicators barely budge; and the utilities are now knocking on the door of my target.