Apple Inc. (AAPL)

219.90
1.15 0.53
NASDAQ : Electronic Technology
Prev Close 218.75
Open 217.73
Day Low/High 217.56 / 220.13
52 Wk Low/High 142.00 / 233.47
Volume 20.76M
Avg Volume 25.62M
Exchange NASDAQ
Shares Outstanding 4.52B
Market Cap 1008.16B
EPS 12.00
P/E Ratio 18.18
Div & Yield 3.08 (1.34%)

Latest News

Reshorting Apple

I have re-shorted Apple at $219.50 this afternoon.

So, Everything's Good Again? Sorry, That's Just Not True

So, Everything's Good Again? Sorry, That's Just Not True

Here's the way you have to approach this market.

Food for Thought on How I'd Trade Broadcom

Food for Thought on How I'd Trade Broadcom

Their fiscal third quarter earnings results gave investors reason to pause.

Jim Cramer: We Can't Have It All

Jim Cramer: We Can't Have It All

You can't have the banks and financial tech stocks go up, old and new tech rally simultaneously and the soft goods companies and industrial techs rise -- someone's wrong.

China Trade, Central Banks and Sector Rotation Can't Stop the Bulls

China Trade, Central Banks and Sector Rotation Can't Stop the Bulls

We have good news on China trade, healthy technical patterns in the indices and a positive open.

Jim Cramer: China Needs to Give a Little on This Tariff Extension

Jim Cramer: China Needs to Give a Little on This Tariff Extension

But whether the Chinese will make concessions will remains to be seen. So far, they have not given an inch, and they have the most to lose.

Apple's New Pricing Strategy Drives a Breakout in the Stock

Apple's New Pricing Strategy Drives a Breakout in the Stock

By dropping the iPhone price and coming in low on Apple TV+ and Arcade pricing, the firm is aiming to steal market share from competitors.

Bullish and Overbought

Bullish and Overbought

The market moves to a short-term overbought condition on Thursday, breadth has been positive, and the intermediate-term indicators are still positive, so I expect a dip or a pullback, and then we rally again.

Apple's Strategy for Profiting from its TV+ and Arcade Services Has Layers to It

Apple's Strategy for Profiting from its TV+ and Arcade Services Has Layers to It

Apple appears to be wagering its new services will boost ecosystem stickiness and drive hardware upgrades.

Market Finds the Apple of Investors' Eyes

Market Finds the Apple of Investors' Eyes

Momentum stocks stabilized Wednesday, and buyers rushed to put money to work in 'safe' plays like Apple, and some small-cap names.

Jim Cramer: If FAANG and Co. Were Running, They Would Win Big Time

Jim Cramer: If FAANG and Co. Were Running, They Would Win Big Time

While politicians, media and government agencies take aim at tech giants, understand that these are the ones helping keep our nation strong and innovative -- and have the love of the people.

I Love the Potential of the Subscription Services Apple Is Bringing to Market

I Love the Potential of the Subscription Services Apple Is Bringing to Market

Investors need to have patience, but this is a solid strategic move by the company.

Attention Grabbers for Apple: The Series 5 Watch and Streaming Services

Attention Grabbers for Apple: The Series 5 Watch and Streaming Services

Apple is taking the necessary steps in order to set up future success ahead of the advent of 5G technology.

3 Earnings Reports to Watch After the Close

Here we go kids, approaching the end of the trading day and earnings from Dave & Buster's , GameStop and RH . -- With GameStop investors will want to see how the company continues to navigate the impact of the mobile gaming market as well as new str...

Today's Apple Event Didn't Knock My Socks Off

Today's Apple event has concluded and to me it was more "meh" than "wow" with a number of upgraded devices, but nothing that really knocked my socks off. Yes, the cameras in the new iPhones are wonderful, but again nice upgrades for the majority of ...

Apple Keeps More iPhone Models in Play

As Apple closed out its presentation on the iPhone, it was shared that it will keep both the iPhone XR and the iPhone 8 models in play, starting at $599 and $499, respectively. Another step by the company to keep a varied price point offering, and a...

iPhone 11 Pricing

iPhone 11 starts at $699, which means Apple has addressed its price point issue... now for iPhone Pro...

Apple Watch 5 Arrives, Price Cut on Series 3

While Apple did unveil a new Apple Watch Series 5 with a new display, it also dropped its Apple Watch Series 3 to $199, which will open up new markets and likely push those sitting on the fence over. It's also a competitive salvo against Fitbit , Ga...

AppleTV+ Priced at $4.99 Per Month

Another ouch for Netflix as Apple has just announced AppleTV+ will be $4.99 per month.

The Apple Safe Haven

The Apple Safe Haven

Apple is now more of a 'safe' stock than a 'momentum' play.

Breaking Down the Apple Event: Wow or Meh?

We're a few hours away from Apple's next iPhone event and already the company has shuttered its online Apple Store with a "Be right back" sign. As usual expectations for the event are high but given how Apple is promoting the event this year compare...

I'm Just Not Excited About Apple's Big Event

I'm Just Not Excited About Apple's Big Event

Will the stock decline in the weeks ahead?

Apple Could Break Out on Its Big Event, but Should See Support Even If It Falls

Apple Could Break Out on Its Big Event, but Should See Support Even If It Falls

The iPhone maker's charts indicate its shares could climb on a favorable response to its new products but should have a safety net if observers are unimpressed.

Value vs. Growth, ECB vs. FOMC, Dividend Stocks, Positive on Apple: Market Recon

Value vs. Growth, ECB vs. FOMC, Dividend Stocks, Positive on Apple: Market Recon

Should competitors act in a way that puts the U.S. economy at a disadvantage, then by all means the FOMC must act with a level of anger that intimidates.

Earnings, Mergers and Morning Coffee

Good morning folks, and welcome to Tuesday, September 10. I'll be taking the wheel from Doug today. It's one that will have a few earnings reports from HD Supply , Dave & Busters and GameStop as well as some economic data in the form of weekly MBA A...

Will the Fed Show Its Independence or Cave on Rates?

Will the Fed Show Its Independence or Cave on Rates?

With market indices at all-time highs and signs of inflation appearing, it is hard for the Federal Reserve to justify a rate cut of even one-quarter point.

Friday Follies, Pressure Mounts on China, and a 3M Trade Idea: Market Recon

Friday Follies, Pressure Mounts on China, and a 3M Trade Idea: Market Recon

The Fed also finds itself under pressure amid indications of a slowing U.S. economy

Jim Cramer: China Remains Among the Best Markets for All Our Exporters

Jim Cramer: China Remains Among the Best Markets for All Our Exporters

One has to wonder whether there isn't a wholesale shift in China toward internal consumption and away from exporting.