Apple Inc. (AAPL)

217.73
NASDAQ : Electronic Technology
Prev Close 220.96
Day Low/High 217.47 / 222.56
52 Wk Low/High 142.00 / 233.47
Avg Volume 25.99M
Exchange NASDAQ
Shares Outstanding 4.52B
Market Cap 998.56B
EPS 12.00
P/E Ratio 18.74
Div & Yield 3.08 (1.35%)

Latest News

Apple: Should You Pick Up Some Stock and the iPhone 11?

Apple: Should You Pick Up Some Stock and the iPhone 11?

It doesn't pay to fight the trend in AAPL shares.

Jim Cramer: 4 Stocks to Watch on China Trade Headlines

Jim Cramer: 4 Stocks to Watch on China Trade Headlines

Antipathy between the U.S. and Chinese governments doesn't extend to the Chinese people, who have stepped up their American buying just when you would expect a politically gendered collapse of demand.

Why Roku Is Unlikely to Be Badly Stung By Comcast's Latest Move

Why Roku Is Unlikely to Be Badly Stung By Comcast's Latest Move

Roku's shares have fallen sharply in response to Comcast's decision to provide a free set-top to Internet-only customers. But the impact of this move on Roku's account growth will probably be limited.

It's Apple-Picking Season

It's Apple-Picking Season

The stock looks like it wants to take another run at an all-time high.

Good Tuesday Reads

* Fears of a passive investing bubble are overstated. * Apple's services strategy. * Amazon's changing search algos.

Oil Supply, Saudi Attacks, Fed Rate Cuts and Netflix: Market Recon

Oil Supply, Saudi Attacks, Fed Rate Cuts and Netflix: Market Recon

The U.S. economy may see a real lift-off in consumer prices due to higher energy prices, even if certain sectors stand to benefit greatly -- as might the trade deficit.

Roku's Story Is Still Strong, But Its Stock Is Pricing in a Lot of Good News

Roku's Story Is Still Strong, But Its Stock Is Pricing in a Lot of Good News

While recent concerns about the impact of Apple's TV+ service look overblown, Roku's big 2019 run-up has left it sporting rich multiples.

Oil Attack's Ripple Effects and the Case for Defense Stocks: Market Recon

Oil Attack's Ripple Effects and the Case for Defense Stocks: Market Recon

The drone attacks on Saudi oil operations even could influence the Fed's thinking on inflation and rates.

Trading Aggressively and Opportunistically

* I was busy last week... Last week I made several significant portfolio changes: * Large Net Short Now: I continued to add to my short book and increased my aggregate net short exposure from medium-sized to large-sized. * Long Volatility: I establi...

Reshorting Apple

I have re-shorted Apple at $219.50 this afternoon.

So, Everything's Good Again? Sorry, That's Just Not True

So, Everything's Good Again? Sorry, That's Just Not True

Here's the way you have to approach this market.

Food for Thought on How I'd Trade Broadcom

Food for Thought on How I'd Trade Broadcom

Their fiscal third quarter earnings results gave investors reason to pause.

Jim Cramer: We Can't Have It All

Jim Cramer: We Can't Have It All

You can't have the banks and financial tech stocks go up, old and new tech rally simultaneously and the soft goods companies and industrial techs rise -- someone's wrong.

China Trade, Central Banks and Sector Rotation Can't Stop the Bulls

China Trade, Central Banks and Sector Rotation Can't Stop the Bulls

We have good news on China trade, healthy technical patterns in the indices and a positive open.

Jim Cramer: China Needs to Give a Little on This Tariff Extension

Jim Cramer: China Needs to Give a Little on This Tariff Extension

But whether the Chinese will make concessions will remains to be seen. So far, they have not given an inch, and they have the most to lose.

Apple's New Pricing Strategy Drives a Breakout in the Stock

Apple's New Pricing Strategy Drives a Breakout in the Stock

By dropping the iPhone price and coming in low on Apple TV+ and Arcade pricing, the firm is aiming to steal market share from competitors.

Bullish and Overbought

Bullish and Overbought

The market moves to a short-term overbought condition on Thursday, breadth has been positive, and the intermediate-term indicators are still positive, so I expect a dip or a pullback, and then we rally again.

Apple's Strategy for Profiting from its TV+ and Arcade Services Has Layers to It

Apple's Strategy for Profiting from its TV+ and Arcade Services Has Layers to It

Apple appears to be wagering its new services will boost ecosystem stickiness and drive hardware upgrades.

Market Finds the Apple of Investors' Eyes

Market Finds the Apple of Investors' Eyes

Momentum stocks stabilized Wednesday, and buyers rushed to put money to work in 'safe' plays like Apple, and some small-cap names.

Jim Cramer: If FAANG and Co. Were Running, They Would Win Big Time

Jim Cramer: If FAANG and Co. Were Running, They Would Win Big Time

While politicians, media and government agencies take aim at tech giants, understand that these are the ones helping keep our nation strong and innovative -- and have the love of the people.

I Love the Potential of the Subscription Services Apple Is Bringing to Market

I Love the Potential of the Subscription Services Apple Is Bringing to Market

Investors need to have patience, but this is a solid strategic move by the company.

Attention Grabbers for Apple: The Series 5 Watch and Streaming Services

Attention Grabbers for Apple: The Series 5 Watch and Streaming Services

Apple is taking the necessary steps in order to set up future success ahead of the advent of 5G technology.

3 Earnings Reports to Watch After the Close

Here we go kids, approaching the end of the trading day and earnings from Dave & Buster's , GameStop and RH . -- With GameStop investors will want to see how the company continues to navigate the impact of the mobile gaming market as well as new str...

Today's Apple Event Didn't Knock My Socks Off

Today's Apple event has concluded and to me it was more "meh" than "wow" with a number of upgraded devices, but nothing that really knocked my socks off. Yes, the cameras in the new iPhones are wonderful, but again nice upgrades for the majority of ...

Apple Keeps More iPhone Models in Play

As Apple closed out its presentation on the iPhone, it was shared that it will keep both the iPhone XR and the iPhone 8 models in play, starting at $599 and $499, respectively. Another step by the company to keep a varied price point offering, and a...

iPhone 11 Pricing

iPhone 11 starts at $699, which means Apple has addressed its price point issue... now for iPhone Pro...

Apple Watch 5 Arrives, Price Cut on Series 3

While Apple did unveil a new Apple Watch Series 5 with a new display, it also dropped its Apple Watch Series 3 to $199, which will open up new markets and likely push those sitting on the fence over. It's also a competitive salvo against Fitbit , Ga...

AppleTV+ Priced at $4.99 Per Month

Another ouch for Netflix as Apple has just announced AppleTV+ will be $4.99 per month.