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  1. Home
  2. / Investing

What's Up With HubSpot?

Here's what traders should consider now.
By BRUCE KAMICH
Sep 05, 2023 | 12:44 PM EDT

It seems that Hubspot (HUBS) is a user-friendly and somewhat more budget-friendly cloud-based customer relationship management (CRM) platform than Salesforce.com (CRM) . Let's check out the charts and indicators of HUBS to see if it is worth investing in.

In this daily bar chart of HUBS, below, I can see a mixed picture. Prices are trading above the flat 50-day moving average line. The slope of the slower-to-react 200-day moving average line is positive and HUBS is comfortably above this indicator.

The On-Balance-Volume (OBV) line put in a low back in October and shows a rise into early June followed by a sideways trend. The Moving Average Convergence Divergence (MACD) oscillator has improved recently and is right back to the zero line. 

 
In this weekly Japanese candlestick chart of HUBS, below, I see a mixed picture. Prices are still in a longer-term upward trend as they trade above the rising 40-week moving average line. There are a number of upper shadows on the candles in July telling me that traders rejected the highs.
 
The OBV line shows a rise from last July but a sideways move since late May. The MACD oscillator crossed to the downside in late July and continues to correct.
 
 
In this daily Point and Figure chart of HUBS, below, I can see an upside price target in the $587 area.
 
In this second Point and Figure chart of HUBS, below, I used weekly price data. Here the software suggests a downside price target in the $386 area.
 
Bottom line strategy: HUBS looks like it is making a lower high versus July and this is how an interim high gets created. Traders who are long HUBS should consider trimming their positions.
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TAGS: Investing | Stocks | Technical Analysis | Software & Services | Technology | U.S. Equity

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