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  1. Home
  2. / Investing

I Don't Subscribe to the Idea of Buying Zuora Right Now

The charts and indicators of Zuora are not convincing the bulls.
By BRUCE KAMICH
Mar 10, 2021 | 12:31 PM EST
Stocks quotes in this article: ZUO

Zuora Inc. (ZUO)  is in the business of automating your subscription business. With the explosion in e-commerce and the "internet of things," I would think a company like ZUO would be in strong demand.

We looked at ZUO back on Sept. 2 ahead of an earnings release. We wrote that "I have no special knowledge of the earnings for ZUO, but traders are buying shares more aggressively. The $22 area is our initial price objective."

Unfortunately the price strength was short-lived. 

The company is scheduled to report its latest numbers Thursday, so let's see what the stock has been up to.  
 
In this daily bar chart of ZUO, below, we can see that prices fell like a rock in September and made a retest of those lows in early November, before staging a more durable advance into February. Prices have corrected into March and now trade between the 50-day moving average line and the 200-day line.
 
The On-Balance-Volume (OBV) line has followed prices on the upside and recently on the downside. The Moving Average Convergence Divergence (MACD) oscillator recently fell below the zero-line for an outright-sell signal.  
 
 
 
In this weekly Japanese candlestick chart of ZUO, below, we see a mixed picture. Prices are trading above the rising 40-week moving average line but a doji at the start of February has clearly marked a high for now. The weekly OBV line made a high back in June and its movement is not encouraging. The MACD oscillator is poised to cross to the downside for a take-profit sell signal. 
 
 
 
In this daily Point and Figure chart of ZUO, below, we can see the price action with a little less "noise." A downside price target was reached.  
 
 
 
In this weekly Point and Figure chart of ZUO, below, we can see a potential downside price target in the $9 area.  
 
 
Bottom line strategy: I have no special knowledge about the numbers ZUO is going to report on Thursday. What I can report is that the charts and indicators of ZUO are not strong enough to recommend purchase at this time. Stand aside for now. 
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TAGS: Investing | Technical Analysis | Software & Services | Earnings Preview

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