• Subscribe
  • Log In
  • Home
  • Daily Diary
  • Asset Class
    • U.S. Equity
    • Fixed Income
    • Global Equity
    • Commodities
    • Currencies
  • Sector
    • Basic Materials
    • Consumer Discretionary
    • Consumer Staples
    • Energy
    • Financial Services
    • Healthcare
    • Industrials
    • Real Estate
    • Technology
    • Telecom Services
    • Transportation
    • Utilities
  • Latest
    • Articles
    • Video
    • Columnist Conversations
    • Best Ideas
    • Stock of the Day
  • Street Notes
  • Authors
    • Bruce Kamich
    • Doug Kass
    • Jim "Rev Shark" DePorre
    • Helene Meisler
    • Jonathan Heller
    • - See All -
  • Options
  • RMPIA
  • Switch Product
    • Action Alerts PLUS
    • Quant Ratings
    • Real Money
    • Real Money Pro
    • Retirement
    • Stocks Under $10
    • TheStreet
    • Top Stocks
    • TheStreet Smarts
  1. Home
  2. / Investing
  3. / Stocks

The Starch Is Out of PVH's Charts

The technical signs aren't robust for the apparel maker behind such iconic brands as Tommy Hilfiger and Calvin Klein.
By BRUCE KAMICH
Mar 24, 2022 | 08:41 AM EDT
Stocks quotes in this article: PVH

PVH Corp. ( PVH) is one of the world's largest fashion companies with iconic brands such as Calvin Klein, Tommy Hilfiger and Van Heusen. Almost a year ago, on March 29, 2021, I reviewed the charts of PVH and wrote, "PVH might continue trading sideways for a few more weeks if the broader market is weak. Traders should be ready to buy a rally to $104 risking to $90. Add to longs above $110. Our targets are $124 and then the $153 area." PVH reached its $124 price target in November and has declined sharply since then. 
 
Let's check the charts again. 
 
In this updated daily bar chart of PVH, below, we can see that traders bought dips to the 200-day moving average line in July and October but sold rallies to the 200-day line in January and February; this action clearly defines the shift from bull to bear. PVH is trading below the declining 50-day moving average line and below the declining 200-day line. The On-Balance-Volume (OBV) line has been in a decline for the past 12 months, telling us that sellers of PVH have been more aggressive for several months. The Moving Average Convergence Divergence (MACD) oscillator has been bearish since early December but recently crossed to the upside for a cover shorts buy signal. 
 
 
In this weekly Japanese candlestick chart of PVH, below, we can see the topping pattern PVH has made. A neckline across $90 has been broken. Prices might rebound back to the underside of the neckline but that is likely to be a selling opportunity. The slope of the 40-week moving average line is negative (bearish). The MACD oscillator has been weakening since early 2021 and is in a sell mode below the zero line. 
 
 
In this daily Point and Figure chart of PVH, below, we can see a nearby downside price target of $76. 
 
 
 
In this weekly Point and Figure chart of PVH, below, we used a five-box reversal filter. Here the software projects the $36 area as a tentative price objective. 
 
 
 
Bottom line strategy: PVH has made an important top formation and has turned lower. Prices could bounce a bit and may improve with the broad market, but further declines look possible in the weeks and months ahead. I would avoid the long side of PVH. 
Get an email alert each time I write an article for Real Money. Click the "+Follow" next to my byline to this article.

Employees of TheStreet are prohibited from trading individual securities.

TAGS: Investing | Stocks | Technical Analysis | Apparel | Consumer | Retail | Real Money

More from Stocks

Sizing Up ServiceNow Now That It Has Run Higher

Bruce Kamich
Jun 1, 2023 9:30 AM EDT

It appears there is more upside potential for the cloud computing stock, though traders should exercise caution.

Intel Suddenly Looks Swell, So Here's How I'd Play It

Bob Byrne
Jun 1, 2023 9:00 AM EDT

The semiconductor giant went from breakdown to breakout in a matter of days, which makes it an interesting trade opportunity.

Accenture Forms a Bottom With Strengthening Indicators

Bruce Kamich
Jun 1, 2023 7:58 AM EDT

As we check the charts, I have two price targets.

The Cost of Investing in Retail Looks Steep

Ed Ponsi
Jun 1, 2023 7:00 AM EDT

Let's look at the risks to the sector and what could be a safe buy.

The AI Theme Destroyed the Economic Bears, But Now What?

James "Rev Shark" DePorre
Jun 1, 2023 6:37 AM EDT

About 90% of stocks are still struggling, but many market players are celebrating.

Real Money's message boards are strictly for the open exchange of investment ideas among registered users. Any discussions or subjects off that topic or that do not promote this goal will be removed at the discretion of the site's moderators. Abusive, insensitive or threatening comments will not be tolerated and will be deleted. Thank you for your cooperation. If you have questions, please contact us here.

Email

CANCEL
SUBMIT

Email sent

Thank you, your email to has been sent successfully.

DONE

Oops!

We're sorry. There was a problem trying to send your email to .
Please contact customer support to let us know.

DONE

Please Join or Log In to Email Our Authors.

Email Real Money's Wall Street Pros for further analysis and insight

Already a Subscriber? Login

Columnist Conversation

  • 06:54 PM EDT CHRIS VERSACE

    AAP Podcast: A Tongue -- and a Market -- Twister: 'Get a Debt Deal Done'

    Listen in as the Action Alerts PLUS Podcast tackle...
  • 12:07 PM EDT STEPHEN GUILFOYLE

    Selling Some of This Surging AI-Related Stock

    This isn't the only name in the Stocks Under $10 p...
  • 09:48 AM EDT CHRIS VERSACE

    AAP Podcast With Portillo's CEO!

    Listen in as we talk with a rising star in the Chi...
  • See More

COLUMNIST TWEETS

  • A Twitter List by realmoney
About Privacy Terms of Use

© 1996-2023 TheStreet, Inc., 225 Liberty Street, 27th Floor, New York, NY 10281

Need Help? Contact Customer Service

Except as otherwise indicated, quotes are delayed. Quotes delayed at least 20 minutes for all exchanges. Market Data & Company fundamental data provided by FactSet. Earnings and ratings provided by Zacks. Mutual fund data provided by Valueline. ETF data provided by Lipper. Powered and implemented by FactSet Digital Solutions Group.

TheStreet Ratings updates stock ratings daily. However, if no rating change occurs, the data on this page does not update. The data does update after 90 days if no rating change occurs within that time period.

FactSet calculates the Market Cap for the basic symbol to include common shares only. Year-to-date mutual fund returns are calculated on a monthly basis by Value Line and posted mid-month.

Compare Brokers

Please Join or Log In to manage and receive alerts.

Follow Real Money's Wall Street Pros to receive real-time investing alerts

Already a Subscriber? Login