Spice Maker McCormick Is Adding Some Heat to the Charts

Shares have rebounded smartly to challenge the declining 50-day moving average line.

During Friday's Mad Money program Jim Cramer talked about investing and that, sometimes you have to take the good with the bad. Not every stock is a guaranteed winner.

Cramer went on to say that the only winner among the "good-and-bad" stocks was spice maker McCormick & Co. (MKC) , which announced that it's losing business as restaurants close, but gaining it back in spades as consumers do a lot more cooking at home and require more spices and hot sauce.  

Let's check out the latest charts and indicators. We looked at MKC in early February, where we wrote, "While it looks like MKC could move higher in the long-term, the problem is the weakness indicated in the short-run." Now that the short-run weakness is behind us, let's check the charts again.  

In the daily bar chart of MKC, below, we can see that prices made their nadir around the middle of March along with the movement in the broader market. The shares have rebounded smartly in recent sessions to challenge the declining 50-day moving average line. Chart resistance does not look like it will be a potential problem until the $160-$165 area.

The daily On-Balance-Volume (OBV) line shows a nice bottom and turns higher as the line has gone from aggressive selling to aggressive buying. The Moving Average Convergence Divergence (MACD) oscillator crossed to the upside for a cover shorts buy signal and is on its way back to the zero line for an anticipated outright buy signal. 

 

In the weekly bar chart of MKC, below, we can see the deep correction but the indicators are in pretty amazing shape. The 40-week moving average line only turned lower in March and the OBV line shows only a minor dip.

 

The weekly MACD oscillator is narrowing toward a cover shorts buy signal. 

 

 

In this daily Point and Figure chart of MKC, below, we can see how the chart is projecting a potential upside price target around $175.

 

 

 

Bottom-line strategy: I haven't been out to the supermarket to see what is going on in the spice section but I won't be surprised if the shelf is bare but soon to be restocked. The charts of MKC look bullish and traders should approach from the long side risking a close below $139 for now. Our initial target is the $175 area. 

 

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