How many times when you are watching an NFL game do you think that the quarterback makes a wrong move and it turns out that the offensive line let the blitzers come in unimpeded? How often do you think that a defender botched coverage allowing a touchdown only to realize that another player was supposed to help out and failed to do so?
It's totally reasonable that you drew conclusions that the quarterback or the cornerback showed bad judgment and didn't know what they were doing. But once you hear from a professional, not an amateur, but a professional, about what really happened, you have to surrender to the pro's judgment because it's the truth, it is what happened, it's what the coach and even the players involved would say if they were mike'd. It's the reality of the situation: the amateur is exposed, the professional, of course, prevails, because he is right.
We are seeing this exact same thing play out in business and yet unreasonable amateurs have the gall or the lack of judgment that the professionals know is obviously wrong yet they can't teach them or show them they are wrong even if the players and the coaches, when mike'd up, would say otherwise.
So let's talk about business, about money, about amateurism and professionalism when it comes to business.
I have liked Costco (COST) and the stock of Costco for a very long time. One of the reasons I like them is that they are pros. They know what to do. They were the first store to recognize the advantage they had over the smaller operators: wide aisles meant so carts could go by each other without hitting each other. But they didn't think that afforded much protection from Covid for their employees or for shoppers.
So they made a decision that was based on health. They insisted on people wearing masks, actual customers. They didn't do so to get more customers. They did so because the data supported it and they wanted to preserve the health of all involved. Yes, they were concerned that they would have less business. But they didn't care. It was the professional thing to do. An amateur thinks short term and goes against the data. A pro thinks long term and goes with it.
Sure enough, after an initial hiccup, customers adopted Costco over other companies and its business soared. People felt safer, certainly more safe than in smaller stores. Since food was essential and Costco was a large food store they were deemed essential and they cleaned up. A pro recognizes what happened. An amateur ignores that they made a decision based on health and says they got lucky because the government hammered others and left them to prosper. Other essential stores soon realized that management of Costco had done more work than they had, as is almost always the case, had been more thoughtful and they, too, adopted a mask philosophy.
But how about the smaller operators? How about, say, Bar San Miguel, a 17-table bar that I own in Carroll Gardens, Brooklyn. We are heavily regulated by the health department. We have an "A" because we passed inspection. You get a "B" if they find grease on a hood of stove, or even dust on a shelf of liquor. When you get a "B," nobody goes.
The health department reads the studies. They see that if one person has Covid and there isn't proper ventilation, that person creates a viral load that can and most likely will infect others because you can't wear a mask and eat and drink at the same time. If a health inspector gives you a "B" for grease on a hood, she would have no choice but to give that place an "F" based on the professional studies about viral load even if an amateur would say that Costco and Bar San Miguel are equal in exposure. Could an amateur see this? I doubt it. To them these are all quarterbacks with bad decision-making skills. The people who run Bar San Miguel are idiots shut down by clowns. The people who run Costco are cunning and lucky.
In fact, the professionals all respect the difference. We closed Bar San Miguel because it was more dangerous that Costco simply because the virus works more efficiently to spread in a confined space than in a big one. That's what every professional knows. It's not about science. It's about professionals being judged by amateurs who should know better. The armchair quarterback versus the one in the game.
We would be in better shape in this country if the amateurs imbued with ideological rage accepted the judgment of the pros. But instead we make an equivalence. If I make that equivalence it is costly to the viewers. They may not realize the advantage that a Costco has. Their rage may blind them into thinking the amateurs know more than the pros. But when the people who run them accept the judgment because they are pros it is case closed. The quarterback's not a dope, he's been betrayed by the offensive line.
Everyone is entitled to their views. But everyone is not entitled to cost viewers money if you're at a place where you are helping them to make money. I not only accept the judgment of the pros, it would be negligent if I didn't. The pro, no matter what the sport, will triumph over the amateur in the same way that a college, even the best college, will get beaten by the worst NFL team. Pros versus ams. Is it right? Of course. Those who disagree, they have a right to disagree, but all that is is a right to mislead and cost people money. I do not choose to exercise that right because I need to at least try to make people money. That's my job, it's the job to be a pro in a game where an amateur, frankly, doesn't know what he is talking about and should yield to those who do.