Etsy (ETSY) should be bought. Anyone who read their March analyst day should have been totally prepped for this alleged shortfall either because international is now 38% of their business so there are currency issues or because they told you there would be some rocky numbers because of some major tests they were doing including using more television to brand and attract sellers.
The fact is that Etsy is ridiculously undervalued at $8 billion given the worldwide opportunity it has to match rabid sellers with rabid buyers.
It is the only way to reach, say, the smaller Indian sellers, who use their own mopeds, to reach deep in the heart of whatever. I mention that because that's the kind of thing that works so much better than at the colossus of Walmart (WMT) .
It is truly a remarkable company that has branched so much bigger since Josh Silverman took the reins two years ago.
Etsy caters to sellers for very little money. It's the only place they can really go other than Shopify (SHOP) , which is an Action Alerts PLUS name.
Come listen to our Action Alerts PLUS club call today to learn so much more about the Shopify buy, as that's been another rocket ship.
To learn about Etsy watch Mad Money tonight where I interview Josh Silverman in Etsy's Brooklyn home.
