• Subscribe
  • Log In
  • Home
  • Daily Diary
  • Asset Class
    • U.S. Equity
    • Fixed Income
    • Global Equity
    • Commodities
    • Currencies
  • Sector
    • Basic Materials
    • Consumer Discretionary
    • Consumer Staples
    • Energy
    • Financial Services
    • Healthcare
    • Industrials
    • Real Estate
    • Technology
    • Telecom Services
    • Transportation
    • Utilities
  • Latest
    • Articles
    • Video
    • Columnist Conversations
    • Best Ideas
    • Stock of the Day
  • Street Notes
  • Authors
    • Bruce Kamich
    • Doug Kass
    • Jim "Rev Shark" DePorre
    • Helene Meisler
    • Jonathan Heller
    • - See All -
  • Options
  • RMPIA
  • Switch Product
    • Action Alerts PLUS
    • Quant Ratings
    • Real Money
    • Real Money Pro
    • Retirement
    • Stocks Under $10
    • TheStreet
    • Top Stocks
    • TheStreet Smarts
  1. Home
  2. / Investing
  3. / Stocks

Heady Rebound on 'TAP' for Molson Coors

This beer company is now at a great price, so here's how to play it.
By PAUL PRICE
Oct 13, 2020 | 07:00 AM EDT
Stocks quotes in this article: TAP

Molson Coors (TAP)  owns some of the world's top brands of beer. Its shares commanded over $100 during both 2016 and 2017.

Since then, though, the stock tailed off to a recent low of $32.11. After a minor rebound TAP was still offered on Monday for the bargain price of $35.21.

Momentum traders can stop reading right here. Value investors should be taking notes. At its current quote, the stock sold for just 12.8-times its 2020 estimate and 10.1-times Value Line's earnings per share projection for its 2021 results.

Those compare quite favorably with TAP's post-2011 typical price-to-earnings of 18.2-times. Better still, EPS are now expected to grow nicely, well into the future. Value Line sees EPS rising to $4.65 not later than 2025.

Even a partial reversion-to-the-mean valuation suggests TAP could rebound to about $56 by Dec. 31, 2021. Hitting that relatively modest goal would deliver an almost 74% gain from $32.21. 

Yahoo Finance takes an ultra-conservative view on TAP in assuming the shares will only fetch 11.3-times its own 2021 earnings estimate for TAP. Even that well below typical valuation would result in about a very acceptable 25% 12-month gain. 

Independent research house Morningstar is more in line with my own opinion. It now assigns TAP its highest, 5-star, Buy rating. Morningstar deigns to provide year-ahead goal prices, but does let us know what it feels is present-day fair value for each stock it covers.

For Molson Coors that figure sits at $55. Almost 56% above where it's offered right now. 

Even that target could prove way too conservative. TAP peaked from $61.94 - $112.20 each year from 2014 right through 2020 year-to-date. There's good reason to believe it will reach those levels again before too long.

Value Line calls for TAP to be $45 by April of 2022. It sees the shares trending to $65 - $95 not later than 2025.

Dividends historically ran about 2.39% before Covid-19 led to a suspension of cash payments in this year's second quarter. Management has pledged to reinstate quarterly payments as soon as they have once again have clarity about future earnings and cash flow.

Option savvy traders can play TAP via sales of Jan. 21, 2022 puts. The graphic below details actual pricing on TAP's $40 to $55 strike price puts for that expiration date, with TAP at $35.29.

Worst-case, forced purchase prices dropped to either $31.50, $33.00, $33.90 or $34.60 depending on the strike price employed.

TAP could drop by from 1.9% to 10.7% from its already cheap price without causing losses on those option sales.

Future stock market action can never be guaranteed. That said, owning Molson Coors for the break-even price on the most conservative of those puts sales would have been a winning position 100% of the time dating back more than a full decade.

TAP spent the majority of those ten years hovering between $50 and $95.

Molson Coors is a decent quality company at an indecently discounted price. Don't miss you chance to stock up on beer while it's on sale at the best price in years.

Buy some shares, sell some puts or consider doing both.

Get an email alert each time I write an article for Real Money. Click the "+Follow" next to my byline to this article.

At the time of publication, Price was long TAP shares (bought on Monday). Short TAP Jan. 21, 2022 puts.

TAGS: Investing | Investing basics | Options | Stocks | Value Investing | Beverages |

More from Stocks

The Chasing Slows on Wall Street

James "Rev Shark" DePorre
Mar 24, 2023 4:34 PM EDT

After Deutsche Bank shakes up investors, market cools a bit, which might be a healthy development.

Stay Away From These Types of Stocks, They're Radioactive

Jim Collins
Mar 24, 2023 2:35 PM EDT

Here's what you're better off buying. I certainly have.

GE Looks Poised for a Pullback: How to Trade It Now

Bruce Kamich
Mar 24, 2023 1:45 PM EDT

The shares stopped short of my price targets.

It's Not Whether the Next Shoe Will Drop, But Where and When

Bret Jensen
Mar 24, 2023 11:30 AM EDT

A few months of anxiety likely lies ahead of us, and caution remains the watchword of the day.

The Good, Bad and Ugly: What's Happening and What Investors Need to Do

Stephen Guilfoyle
Mar 24, 2023 10:45 AM EDT

Right now I have more in cash, or equivalents, than in equities. Ever hear of a Wall Street guy saying that before?

Real Money's message boards are strictly for the open exchange of investment ideas among registered users. Any discussions or subjects off that topic or that do not promote this goal will be removed at the discretion of the site's moderators. Abusive, insensitive or threatening comments will not be tolerated and will be deleted. Thank you for your cooperation. If you have questions, please contact us here.

Email

CANCEL
SUBMIT

Email sent

Thank you, your email to has been sent successfully.

DONE

Oops!

We're sorry. There was a problem trying to send your email to .
Please contact customer support to let us know.

DONE

Please Join or Log In to Email Our Authors.

Email Real Money's Wall Street Pros for further analysis and insight

Already a Subscriber? Login

Columnist Conversation

  • 01:56 PM EDT PETER TCHIR

    Very Cautious

    I am very cautious here. I don't like how the c...
  • 08:58 AM EDT JAMES "REV SHARK" DEPORRE

    This Weekend on Real Money

    How to Adjust Your Trading Style as Market Conditi...
  • 05:00 PM EDT CHRIS VERSACE

    AAP Podcast on the Fed Decision!

    Listen here!
  • See More

COLUMNIST TWEETS

  • A Twitter List by realmoney
About Privacy Terms of Use

© 1996-2023 TheStreet, Inc., 225 Liberty Street, 27th Floor, New York, NY 10281

Need Help? Contact Customer Service

Except as otherwise indicated, quotes are delayed. Quotes delayed at least 20 minutes for all exchanges. Market Data & Company fundamental data provided by FactSet. Earnings and ratings provided by Zacks. Mutual fund data provided by Valueline. ETF data provided by Lipper. Powered and implemented by FactSet Digital Solutions Group.

TheStreet Ratings updates stock ratings daily. However, if no rating change occurs, the data on this page does not update. The data does update after 90 days if no rating change occurs within that time period.

FactSet calculates the Market Cap for the basic symbol to include common shares only. Year-to-date mutual fund returns are calculated on a monthly basis by Value Line and posted mid-month.

Compare Brokers

Please Join or Log In to manage and receive alerts.

Follow Real Money's Wall Street Pros to receive real-time investing alerts

Already a Subscriber? Login