The prospect of hefty Prime Day sales for Amazon.com Inc. (AMZN) has also provoked a backlash against the Jeff Bezos-led Internet giant.
Trending atop Twitter (TWTR) are the hashtags #BoycottAmazon and #AmazonStrike, indicating the divisive line the company straddles as it faces prominent pushback from vocal politicians such as U.S. Sen. Bernie Sanders and U.S. Rep. Alexandria Ocasio-Cortez.
In addition, Amazon is dealing with intermittent worker strikes, most notably in Minnesota, where workers are complaining about adverse working conditions and low wages.
These men and women are standing up for what's right. Let's show our support for them! https://t.co/mf8HpywCYV— UFCW (@UFCW) July 15, 2019
The town at the center of the strike employs a large number of Somalian and East African immigrants in its logistics services, which has made Amazon a favorite target of U.S. Rep. Ilhan Omar as a result.
Proud to stand with @Amazon workers in Shakopee as they stand up and fight for fair treatment and safe, welcoming working conditions.December 14, 2018
The strikes have stretched beyond U.S. borders as well, with thousands of workers planning to walk out in Germany for many of the same grievances against Amazon, which is a holding of Jim Cramer's Action Alerts PLUS charitable trust.
Many consumers active on social media sites have taken the side of the workers, urging would-be purchasers to abstain from crossing the "digital picket line" that workers are seeking to establish worldwide.
ATTENTION: Strike Amazon tomorrow!— Sara Nelson (@FlyingWithSara) July 14, 2019
William Stolz, one of the Shakopee employees organizing the strike said, "We want to take the opportunity to talk about what it takes to [get packages to your home] and put pressure on Amazon to protect us and provide safe, reliable jobs." #1job https://t.co/iRAX2rmtL2
Amazon has pushed back against the allegations that it has created an unfair workplace, issuing a statement that declared the company is complying with all the demands of the organizations imploring it to improve conditions. This includes Amazon recently raising its minimum wage to $15 per hour after proposed legislative action by Sen. Sanders.
Amazon added that it does not expect a disruption in service for its newly expedited delivery services.
With the noise surrounding Prime Day sales and the high bar set for the extended event by Wall Street analysts, the impact of the pro-labor initiatives will be interesting to keep track of as data flows in coming weeks.