Roku Charts: Bearish Divergence Suggests Caution

The shares made a new high close on Thursday.

Jim Cramer fields questions about stocks in a rapid fire manner during the Lightning Round segment of his Mad Money program. Thursday night one caller asked about Roku Inc. (ROKU) . "I like the business, I'm a buyer." said Cramer.

We last looked at the charts and indicators of ROKU on June 22 and wrote that, "ROKU looks ready to make an upside move over the highs of April and May. Traders could go long at current levels risking a close below $115 for now. $145 and then $181 are the price targets for now."

Our $181 target has been reached and exceeded so let's see what the charts have in store now.

In the daily bar chart of ROKU, below, we can see that the shares made a new high close on Thursday. ROKU is trading above both the rising 50-day moving average line and the rising 200-day moving average line.

The On-Balance-Volume (OBV) line is strong and rising and tells us that buyers of ROKU have been more aggressive since March. This is a positive sign for further price strength.

The 12-day price momentum study in the lower panel shows equal highs in September and that is a kind of bearish divergence when compared to  making higher highs. A bearish divergence is not an automatic sell signal but rather a "heads up" that "something different" is going on and traders need to be more alert.

 

 

In the weekly bar chart of ROKU, below, we can see a generally positive picture. Prices are in an uptrend above the rising 40-week moving average line.

 

The OBV line is pointed up but does not look as strong as price look. The 12-week price momentum study shows some slowing of momentum from August to September. 

 

 

In this daily Point and Figure chart of ROKU, below, we can see a not-too-far-away price target of $213. 

 

 

In this weekly Point and Figure chart of ROKU, below, we can see a possible upside price target in the $266 area. 

 

 

 

Bottom-line strategy: The price of ROKU has more than tripled from its March nadir and with a developing bearish divergence from our momentum indicator I feel a more cautious stance is needed into year-end. Raise sell stops to a close below $170 now on remaining longs.

 

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