In this daily bar chart of KSS, below, we see a chart that is so far unable to establish a low or being a bottom formation. Prices are below the declining 50-day moving average line and the declining 200-day line. Downside price gaps can be seen in November and in May. The daily On-Balance-Volume (OBV) line has been in a slide lower since early September and tells us that sellers of KSS have been more aggressive. the Moving Average Convergence Divergence (MACD) oscillator has spent a lot of time below the zero line this year and especially since early May.
In this weekly bar chart of KSS, below, we can see that prices have made a large top formation and big decline but are still above major support around $40. The 40-week moving average line has a bearish slope and the weekly OBV line has turned down. The MACD oscillator is in a sell mode below the zero-line.
In this Point and Figure chart of KSS, below, we can see the price action without volume, without gaps and largely ignoring time. A bearish downside price target of just $22 is projected.
Bottom line strategy: I don't know what it takes to win in retail these days but I can say the charts of KSS suggest that management has not found the answer yet.