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  1. Home
  2. / Investing

Clorox Is Ready to Clean Up as the Downtrend Has Been Broken

Let's review the charts and indicators.
By BRUCE KAMICH
Jan 26, 2021 | 09:20 AM EST
Stocks quotes in this article: KMB, CLX

We're in a stock picker's market, Jim Cramer told his Mad Money viewers Monday. This is a market that rewards individual companies that are doing well and seems impervious to fears of a Covid slowdown. Cramer said if you're thinking of selling stocks because you think the economy is crumbling, you're making a big mistake. 

 
Meanwhile, there are companies that are posting great earnings, like Kimberly-Clark ( KMB) , up 3.2% Monday. Kimberly's earnings are big enough to move the market, taking Clorox ( CLX) up a quick 4.5% by the close. 
 
Let's check out the charts of Clorox this morning. We last looked at CLX on November 3rd and wrote that "If you are long CLX or want to go long CLX, I would now recommend a straight sell stop at $203.43 instead of a close below $205. Maybe we'll see a rally to $251 or $265." 
 
Let's check out the latest charts and indicators. 
 
In this updated daily bar chart of CLX, below, we can see that prices were in a downtrend from August into January. Prices were trading below the declining 50-day moving average line until Friday when they rallied and closed above it. Yesterday prices surged above the cresting 200-day moving average line.
 
The On-Balance-Volume (OBV) line shows a lot of stability since early August suggesting that most holders of CLX stayed with their positions.
 
The 12-day price momentum study shows higher lows from September to January which tells us that the pace of the decline was slowing for several months which tends to mean that buyers bought the stock on a scale down.  
 
 
 
In this weekly bar chart of CLX, below, we can see an improved picture. Prices have rallied above the flat 40-week moving average line.
 
The weekly OBV line shows an uptick after a shallow decline from August. The 12-week price momentum study shows improving momentum from October.  
 
 
 
In this updated daily Point and Figure chart of CLX, below, we can see a potential upside price target in the $281 area. 
 
 
 
Bottom line strategy: Risking to $195, aggressive traders could look to go long CLX on a dip to $205 if available. The $240 area and then the $280 area are our price targets for later in 2021.
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TAGS: Investing | Markets | Stocks | Technical Analysis | Trading | Household Products | Mad Money | Coronavirus

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