Several companies that had appeared promising are now blaming the Covid-19 crisis as they fail to turn over a new leaf for the better.
As crisis turns into one of mental health as well as physical health, some firms are experimenting with use of LSD and 'magic mushroom' compounds.
These companies initially seemed to believe that regulators and law enforcement would drive out the illicit market dealers. That hasn't happened.
Those that could quickly pivot may earn a new set of customers.
Customers rushed to stock up on cannabis as states imposed stay-at-home orders, but a protracted loss of foot traffic in stores would hurt.
Push to make marijuana-related products 'essential items' could save the business amid coronavirus outbreak.
Some businesses offer curbside delivery while others boost online sales -- still some can't escape closings and cut forecasts.
As covid-19 causes a drag on industry -- both in vape cartridge production and canceled conferences -- some areas of business are rolling along.
Here are three names that should drag on as other financially strapped names risk going up in smoke.
It's just plain cheaper to grow outside.