According to media reports the Food and Drug Administration (FDA) is preparing to order Juul Labs Inc. to take its e-cigarettes off the U.S market. Altria ( MO) is a major holder of Juul. These fears are taking shares of MO down sharply Wednesday. Let's see what has happened to the charts. 
In this daily bar chart of MO, below, we can see that prices have plunged sharply lower Wednesday but a downtrend started back in early May with a gap to the downside. Prices have quickly and decisively broken below the declining 50-day and 200-day moving averages. Trading volume has soared telling us that traders have gotten the message and are active sellers.
The daily On-Balance-Volume (OBV) line has turned lower and the Moving Average Convergence Divergence (MACD) oscillator is bearish.
In this weekly Japanese candlestick chart of MO, below, we have to imagine the latest price action as the chart will not be updated until Friday's close. Prices have broken the 2021 lows. The weekly OBV line has turned lower. The 40-week moving average line has turned lower. The MACD oscillator is close to breaking the zero line.
In this daily Point and Figure chart of MO, below, we can see a downside price target of $29.
In this weekly Point and Figure chart of MO, below, we can see the same $29 price target as the daily chart.
Bottom line strategy: For decades it has been known that smoking is bad for your health, and now you know that going long MO can be bad for your wealth.
