With a background in economics, Butler has been writing investment articles for about four years now. He likes value plays, and equities that avoid debt. He believes in earnings, not charts.
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While the coffee-and-doughnut giant delivered on earnings and international growth, the forecasts on earnings appear stagnant, Baskin-Robins is somewhat of a basket case domestically and there's little buffer for the company in hard times.
The chain's second-quarter results leave too many unanswered questions for my appetite.
They include sizzling household names -- such as McDonald's and Facebook -- and regional banks -- such as First Commonwealth -- and they are all names to keep an eye on this week as earnings come in.