There seems to be a new movement under way in the U.S. You could call it "populist" or be more specific in that there are now grassroots boycotts. This is not far removed from the president-elect using his soon to be official powers to outpoint companies such as Rexnord (RXN) or to help Carrier Corp.
Mondelez International (MDLZ) could be the next company getting unwanted attention as it looks to move jobs to Mexico. In this new age of social media an Oreo boycott could strike in the kitchen or the boardroom.
Let's look at the charts just in case.
In this daily chart of MDLZ, above, we can see a price peak in early July followed by a decline and then an unsuccessful rebound rally in November. Prices have just made a new low for the move down, refreshing the downtrend. MDLZ is below the declining 50-day moving average line and the still-positive 200-day average line.
The On-Balance-Volume (OBV) line has followed prices lower most of the past year and tells me that sellers have been more aggressive.
The Moving Average Convergence Divergence (MACD) oscillator is below the zero line now where it has spent much of its time since August.
In this weekly chart of MDLZ, above, we can see that prices are below the flat 40-week moving average line. The OBV line on this timeframe is neutral and the MACD oscillator is bearish.
Barring a reversal and new rally, I would look for MDLZ to work lower in the weeks ahead, though a retest of the February low is probably not in the cards.