Dr Pepper Snapple Group (DPS) has been trending lower for the past three months. The break below the April low this week has hurt the chart and opens up the possibility of a deeper decline in the weeks ahead.
Let's first look at the technical set up before August when prices tipped lower. After the short-term view a longer-term chart will help with downside price targets.
In this daily chart of DPS, above, I want you to look closer at the May-July price action and indicators. Prices make a high in May and then a higher high in July. Notice that the On-Balance-Volume (OBV) line makes a high in May but is unable to make a higher high in July. This divergence -- prices going higher but our indicator not going higher -- is a warning sign.
In the lower panel is the 12-day momentum study. Notice the lower higher for the momentum indicator in July vs. May. This is a bearish divergence -- prices go to a higher high but the rate of acceleration behind the move up is weaker. After these two divergences DPS rolls over and sells off with prices now breaking the April low.
In this weekly chart of DPS, above, we can see that the 40-week moving average line has turned down. Prices look to be headed down to the next probable support area in the $80 to $75 area.
The OBV line is neutral but the Moving Average Convergence Divergence (MACD) oscillator is weak and bearish below the zero line.