• Subscribe
  • Log In
  • Home
  • Daily Diary
  • Asset Class
    • U.S. Equity
    • Fixed Income
    • Global Equity
    • Commodities
    • Currencies
  • Sector
    • Basic Materials
    • Consumer Discretionary
    • Consumer Staples
    • Energy
    • Financial Services
    • Healthcare
    • Industrials
    • Real Estate
    • Technology
    • Telecom Services
    • Transportation
    • Utilities
  • Latest
    • Articles
    • Video
    • Columnist Conversations
    • Best Ideas
    • Stock of the Day
  • Street Notes
  • Authors
    • Bruce Kamich
    • Doug Kass
    • Jim "Rev Shark" DePorre
    • Helene Meisler
    • Jonathan Heller
    • - See All -
  • Options
  • RMPIA
  • Switch Product
    • Action Alerts PLUS
    • Quant Ratings
    • Real Money
    • Real Money Pro
    • Retirement
    • Stocks Under $10
    • TheStreet
    • Top Stocks
    • Trifecta Stocks
  1. Home
  2. / Investing
  3. / Consumer Discretionary

Vera Bradley Looks Out of Fashion, but I May Bag More Shares

The handbag maker remains profitable and may be fair game for a bigger fish looking to grow its brand portfolio.
By JONATHAN HELLER
Oct 23, 2017 | 11:00 AM EDT
Stocks quotes in this article: VRA

A quick trip to Nebraska to see clients and friends included, among other things, a chance to order Rocky Mountain oysters (if you don't know what those are, look it up) at one of the locals' favorite spots. I declined, and not only that, vowed to never try what is considered a delicacy out west. One in our party ordered an entire basket of these deep-fried sensations, but when he offered me one I said, "No thanks."

I've said "no thanks" a great deal as well when it comes to investment selection; but there are times when names that I never would have considered owning became too compelling to pass up. As a value investor, that often can be at a point when a former growth darling or cult stock is rejected by the growth crowd. Leaving in droves, they dramatically can depress a stock's price. Sometimes this punishment is well-deserved, so there can be great risk here.

I said yes to handbag maker Vera Bradley Inc. (VRA) , a name I never thought I'd own, and one that continues to slide, trading at an all-time low while markets are at all-time highs. Indeed, Vera Bradley's chart is nearly the complete inverse of the S&P 500 chart since VRA went public back in 2010. That does not make Vera Bradley cheap or ripe for a recovery; the fact remains that the company operates in an industry that is struggling greatly.

Rather, the thing that makes the name interesting is that it currently trades at just 1.82 time net current asset value and just under tangible book value per share. Furthermore, Vera Bradley ended last quarter with $102.3 million, or $2.83 per share, in cash and no debt. That makes for an enterprise value (market cap plus debt minus cash) of less than $200 million. Despite its fall from grace and it operating in a challenged industry, Vera Bradley is still a well-known brand name that may be fair game for a bigger fish looking to grow its brand portfolio.

Despite its woes, Vera Bradley remains profitable, trading at 21 times trailing earnings, about 9 times trailing free cash flow, and less than 4 times enterprise value to EBITDA. Little has been expected of VRA, but it has exceeded earnings estimate the past three quarters. Estimates for next year put the forward price-to-earnings (P/E) ratio at just under 15. Still, the name remains unpopular, and as of late September short interest was more than 4.1 million shares, making a short squeeze possible at some point.

This is not the type of name I will go all-in on at once, but opportunistically will take smaller bites. Third-quarter earnings are not expected to be reported until Dec. 6, with current expectations calling for revenue of $114.8 million and earnings per share of 14 cents.

Get an email alert each time I write an article for Real Money. Click the "+Follow" next to my byline to this article.

At the time of publication, Heller was long VRA.

TAGS: Investing | U.S. Equity | Consumer Discretionary | Consumer | Stocks

More from Consumer Discretionary

Penn National: Should Investors Put Their Chips Down?

Bruce Kamich
Jun 28, 2022 12:13 PM EDT

Let's check out the charts and indicators on this operator of casinos and racetracks.

I'm Warming Up to Carnival, but Not Ready to Climb Aboard Yet

Jonathan Heller
Jun 27, 2022 10:00 AM EDT

The stock price of a cruise line operator is becoming more reasonable, but its heavy debt load remains a huge concern.

There's No Clear Sailing Ahead for Carnival: Here's How to Play It

Stephen Guilfoyle
Jun 24, 2022 11:32 AM EDT

CCL did lose a lot of money, much more than anticipated, but there are positives.

Bearish Bets: 3 Well-Known Stocks You Should Consider Shorting This Week

Bob Lang
Jun 19, 2022 10:30 AM EDT

These recently downgraded names are displaying both quantitative and technical deterioration.

Beyond Meat Gives Investors Something to Chew On

Bruce Kamich
Jun 15, 2022 1:50 PM EDT

This veggie name is rallying sharply after a summer promotion announcement, but here's my beef with the charts.

Real Money's message boards are strictly for the open exchange of investment ideas among registered users. Any discussions or subjects off that topic or that do not promote this goal will be removed at the discretion of the site's moderators. Abusive, insensitive or threatening comments will not be tolerated and will be deleted. Thank you for your cooperation. If you have questions, please contact us here.

Email

CANCEL
SUBMIT

Email sent

Thank you, your email to has been sent successfully.

DONE

Oops!

We're sorry. There was a problem trying to send your email to .
Please contact customer support to let us know.

DONE

Please Join or Log In to Email Our Authors.

Email Real Money's Wall Street Pros for further analysis and insight

Already a Subscriber? Login

Columnist Conversation

  • 07:34 AM EDT PAUL PRICE

    A $525,000 Vote of Confidence on Macerich (MAC)

  • 09:49 AM EDT JAMES "REV SHARK" DEPORRE

    This Weekend on Real Money

    Stop Wishing, Hoping, and Praying and Take Control...
  • 07:59 PM EDT PAUL PRICE

    Very Good Quarterly Numbers From Bassett Furniture (BSET)

    Bassett Furniture blew right through analysts es...
  • See More

COLUMNIST TWEETS

  • A Twitter List by realmoney
About Privacy Terms of Use

© 1996-2022 TheStreet, Inc., 225 Liberty Street, 27th Floor, New York, NY 10281

Need Help? Contact Customer Service

Except as otherwise indicated, quotes are delayed. Quotes delayed at least 20 minutes for all exchanges. Market Data & Company fundamental data provided by FactSet. Earnings and ratings provided by Zacks. Mutual fund data provided by Valueline. ETF data provided by Lipper. Powered and implemented by FactSet Digital Solutions Group.

TheStreet Ratings updates stock ratings daily. However, if no rating change occurs, the data on this page does not update. The data does update after 90 days if no rating change occurs within that time period.

FactSet calculates the Market Cap for the basic symbol to include common shares only. Year-to-date mutual fund returns are calculated on a monthly basis by Value Line and posted mid-month.

Compare Brokers

Please Join or Log In to manage and receive alerts.

Follow Real Money's Wall Street Pros to receive real-time investing alerts

Already a Subscriber? Login