| Oct 10, 2017 | 8:00 AM EDT
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Here's what happened on Wall Street Tuesday, Oct. 10.

Indices ended a roller-coaster day in the green with the Dow Jones Industrial Average closing a new record high. The Dow rose 0.3% while the Nasdaq climbed 0.11% and the S&P 500 gained 0.23%. 

NFL Game Down 17% From Previous Week

Only 7% of television sets were tuned into ESPN's DIS broadcast of the NFL's Monday Night Football game. The nearly 12 million people who tuned it represented the game's smallest audience this season.

However, in a bit of good news, the broadcast was up 5% over the same week last year when the game was competing with campaign for the presidential election.

Owners to Meet Next Week to Discuss the Issue

NFL Commissioner Roger Goodell sent a letter to owners Tuesday solidifying the league's position on the national anthem protests that have been a source of controversy for over a year. 

The letter says that the league believes that players should stand, but stops short of ordering them to do so. Goodell said that the owners will meet next week to discuss the issue. 

Peltz' Fight With P&G Isn't Over Yet

Trian will contest $PG claim of victory in proxy fight over board seat for Nelson Peltz.

— David Faber (@davidfaber) October 10, 2017

'I respect Nelson Peltz'

Procter & Gamble CEO David Taylor says that the media has exacerbated his relationship with activist investor Nelson Peltz, who lost his bid on Tuesday to join the company's board. 

Taylor told CNBC that he would continue to work with Peltz, as he is the company's top shareholder, but he also said that some of his ideas were not conducive to the direction the company is going. 

Nelson Peltz Still Believes P&G Should Put Him on Their Board

Procter & Gamble (PG) shareholders narrowly voted to keep Nelson Peltz off of the company's board Tuesday, but Peltz told CNBC that dissatisfaction with the company is still strong, as evidenced by the stock's 1.2% dip following the vote. 

Peltz specifically pointed to retirees and old-time shareholders as being the angriest with the company's performance in recent quarters. 

American Airlines Raised its Revenue Outlook

Airline stocks took off Tuesday after American Airlines (AAL) raised its third-quarter outlook for total revenue per available seat miles (TRASM) to a range of 0.5% to 1.5% from the previous guidance range of flat to up 1.0%.

American Airlines was up 3.77% while Delta Airlines (DAL) was up 1.53% and Southwest Airlines (LUV) was up 1.12% Tuesday afternoon. 

Peltz Says Today's Vote is a Vote for Bold Change

Trian Partners head and activist investor Nelson Peltz is already declaring victory for change even though he says that the vote on whether he should be given a seat on Procter & Gamble's (PG) board is currently too close to call.

"Win or lose the shareholders have spoken. Either way, today's vote is a vote for bold change," Peltz said at the company's annual shareholder meeting, according to  

Peltz said that the vote on his seat is so close that a decision might not be made today as has been expected. 

Walmart Expects e-Commerce Rev to Grow 40% in FY2019

Walmart (WMT) expects its consolidated net sales to grow at least 3% next fiscal year, driven by a 40% increase in e-commerce revenue, according to a statement released by the company ahead of its annual investor meeting today. 

To help drive growth the company said it will open over 1,000 online grocery store across the U.S. 

"We're equipping our associates with training and technology so they will continue to innovate in our stores, clubs and through eCommerce to find ways to deliver an enjoyable shopping experience for our customers that is easy, fast, friendly and fun," CEO Doug McMillion said. 

Earnings Calendar 

Earnings season begins in earnest this week, with nine different companies scheduled to release their quarterly results Tuesday, and bigwigs BlackRock (BLK) and Delta Airlines (DAL) taking center-stage Wednesday.

Tuesday's highlights include Barracuda Networks (CUDA) and NQ Mobile (NQ) after the closing bell. 

Eli Lilly Drops Premarket

Shares of drugmaker Eli Lilly (LLY) were down nearly 2% premarket after the company announced that its lung cancer treatment candidate failed late-stage tests. 

Verzino failed to meet the primary end goal of improving survival rates in patients in a late-stage study. The drug is designed to treat non-small cell lung cancer. 

Premarket Blog 

U.S. futures were in the green ahead of the opening bell Tuesday morning. Nasdaq futures contracts were up 0.17% while Dow Jones Industrial Average contracts rose 0.15% and S&P 500 contracts climbed 0.14%. 

Asian markets continued to be hot Tuesday, with the Hang Seng, Shanghai Composite and Nikkei all rising in trading. Trading was a bit more negative in Europe, with the German DAX and French CAC40 trading 0.12% and 0.08% lower, respectively, while the FTSE 100 in the U.K. gained 0.25%. 

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