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  1. Home
  2. / Investing
  3. / Consumer Discretionary

A Bustling Store Kept Under Cloak and Dagger

For some reason, I wasn't allowed to tweet a photo of a tellingly jam-packed Bed Bath & Beyond.
By JIM CRAMER Sep 18, 2012 | 03:49 PM EDT
Stocks quotes in this article: BBBY

Yes, it's true, Bed Bath & Beyond (BBBY) wouldn't let me take a picture of its jam-packed store near Fenway Park in Boston. I wanted to tweet it to show people who are betting against the company, and argue that this tact might be wrong given its strong back-to-school numbers -- including in this particular location.

But an impolite woman wouldn't let me take it, and didn't care that I said I wanted to show how crowded it was and how many people are buying goods. She simply said I wasn't allowed to do it.

I found this amazing. Clearly there is nothing secret about the store. Anyone can go into it. So what if I show the picture to the Twitterati?

But what really amazed me was something that happened 20 years ago: I watched the implosion of Gantos, one of my best short plays, simply by watching the stores and seeing no one was buying anything.

That short position was a home run.

Since then, I have always been sensitive to the register factor. Bed Bath & Beyond has it, positively.

But they don't want it known.

Or at least this woman didn't.

What a stupid rule.

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TAGS: Investing | U.S. Equity | Consumer Discretionary

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